zinger
Description
Zinger Hardware
Advertisement showcasing the variety of goods customers can find within Zinger Hardware in Austin, TX.
ADVERTISING + ART DIRECTION
Problem
An outdoor ad was needed for for Zinger Hardware store. It's branded as a "hardware store", but has everything from home goods, to unique toys, to lotions and picture frames—everything from "A to Zinger". How do you capture all of that for one store?
What we did
We incorporated the idea that Zinger is a "get everything you need for your home" store. Random items, similar to what you'd find at Zinger, were gathered and photographed in the shape of a house. The ad is intentionally minimal, letting the objects speak for themselves.